Choose Your Plan
Flexible plans for teams running interviews, personas, and research.
Monthly
Annual
2 months free
Pro
For focused teams running interviews, personas, and early research
$149
per month
3 users per account
100 personas included, then $25 per additional 100 generated
20 templates
5 pools
60 questions per interview
100 personas per interview
5 interviews per seat/month included, then $8 per extra run
5 panel critiques per seat/month included, then $9 per extra run
6 personas per panel critique
5 outputs per seat/month included, then $12 per extra generation
5 insights runs per seat/month included, then $15 per extra generation
5 expert panels per seat/month included, then $40 per extra run
2 research project runs per month included, then $50 per extra run
5 tracking studies per month included, then $35 per extra study
20 tracking waves per month included, then $20 per extra wave
Task Lab: $3 per seat/month
10 Task Lab runs per seat/month included, then $1.50 per extra Task Lab run
Up to 3 personas per Task Lab run
Up to 3 browser steps per persona
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Most Popular
Team
For growing teams with recurring research and tracking workflows
$499
per month
10 users per account
3,000 personas included, then $25 per additional 100 generated
50 templates
25 pools
200 questions per interview
1,000 personas per interview
10 interviews per seat/month included, then $8 per extra run
10 panel critiques per seat/month included, then $9 per extra run
12 personas per panel critique
10 outputs per seat/month included, then $12 per extra generation
10 insights runs per seat/month included, then $15 per extra generation
10 expert panels per seat/month included, then $40 per extra run
5 research project runs per month included, then $50 per extra run
10 tracking studies per month included, then $35 per extra study
50 tracking waves per month included, then $20 per extra wave
Task Lab: $3 per seat/month
10 Task Lab runs per seat/month included, then $1.50 per extra Task Lab run
Up to 10 personas per Task Lab run
Up to 6 browser steps per persona
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Enterprise
For large organizations with custom needs
Custom pricing
Unlimited users per account
Unlimited personas included
Unlimited templates
Unlimited pools
Unlimited questions per interview
Unlimited personas per interview
Unlimited interviews per seat/month
Unlimited panel critiques per seat/month
Unlimited personas per panel critique
Unlimited outputs per seat/month
Unlimited insights runs per seat/month
Unlimited expert panels per seat/month
Unlimited research project runs per month
Unlimited tracking studies per month
Unlimited tracking waves per month
Task Lab: $3 per seat/month
Unlimited Task Lab runs per seat/month
Up to Unlimited personas per Task Lab run
Up to Unlimited browser steps per persona
Custom overage terms
Audit trail
Priority support
Custom integrations
Contact Sales